Board Thread:General Discussion/@comment-23.122.217.39-20150626042307/@comment-7342272-20160825222911

Well. The E is silent. It only notes that the U is pronounced like a long vowel, which it already is, but the original doesn't look that way. It's just "Blum". Hum, drum, Blum. The E is all by itself, unaccented, so I don't think anyone will read it as "bloom-ee" or "bloom-ay"

i.e. "name" (naym) vs. "nam" (nahm, like in Vietnam)