Board Thread:General Discussion/@comment-23.122.217.39-20150626042307/@comment-146.113.65.245-20160413122103

The point isn't what it's pronounced as in English--the conversation was started because the name didn't look like a German word.

In Germany the "sh" sound is spelled "sch". I have never seen a single case of a "sh" without a c in the middle of it in the language. It might be pronounced as "s ch" in English but this is not an English word. That argument is like saying we should spell a French word from Levianta into something that looks more English.